Our five-year relationship with Wawa began with a very “grassroots,” family-friendly sponsorship strategy, a direct reflection of the Wawa brand. We helped manage individual partnerships with 13 Minor League baseball teams spanning from Wawa’s home market of Philadelphia to outlying markets in the mid-Atlantic region and emerging markets in Florida. As the brand continued to grow, we helped Wawa form their largest sports partnership to date when we led the valuation, negotiation, and execution efforts for their official partnership with the Philadelphia Eagles.